AWS Design Leadership (2018 - 2022)
Leading the functional, visual, and emotional evolution of AWS
Role: Creative Director, UX Lead, VX Lead
*Sensitive material has been redacted, removed or replaced.
The AWS Advertising Team hired me with the expectation that I would create a solution for their landing page challenges. Before, the landing page experience was an afterthought. I flipped this around to make the landing pages the most influential part of the campaign process through the development of a modular, scalable CMS framework that worked globally and in every language.
Interactive video blahblah
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Interactive Video Page Header
“First 45 Days” New Customer Experience
Streamlining the new customer experience
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Smart content filtering that makes it easy for people to find what they’re looking for.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
New AWS Homepage Experience
The AWS Advertising Team hired me with the expectation that I would create a solution for their landing page challenges. Before, the landing page experience was an afterthought. I flipped this around to make the landing pages the most influential part of the campaign process through the development of a modular, scalable CMS framework that worked globally and in every language.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Design legacy
The new modular framework system developed reduced page go-live delivery times by 600%, allowing for rapid scaling of pages for 32 pages in 16 locales and 8 languages. The content within the pages, now following a template structure, drove 14x the number of prospect customers to the signup process. The structure of these pages is so successful that it is still in use today for AWS campaigns globally.
